Originally posted by thee_dug
No doubt man. I remember reading that they used to spam chatrooms with links to their website before they actually inked a deal. They then sent some suits an email telling them of a massive underground show in blah blah-town. Then some of the suits showed, the kids showed to the free show, and Linkin Park performed their first show EVER to a packed venue. I can agree that that is great marketing on THEIR end. Not to mention none of their CD's with the exception of Reanimation has any cursing in it. Wal-Mart will sell it with no issues and that means more sells. My theory is why don't you think bands like Lamb of God make great sells on CD's? Because of places like Wal-Mart that won't sell unedited CD's. Though they will sell R rated movies. Yeah, family oriented. But, back to Linkin Park, they know how to handle their business. They make songs, with strong melodies. I might hate their guitar player, and I might hate a lot of things about Linkin Park these days, but I also respect them. Though they did do like a lot of stuff without a bass player for along time, because he quit. Then when they hit it big, they let him back in, guess he sucks monster **** or something. Jk.
Thats not really marketing. Its just good promotion for a single show. Most local bands are so concerned with trying (and usually failing) to make money, that less people show up. Having free shows is definately the way to go.
Want to know the biggest reason for LPs success? No, its not successful promotions, advertisements or anything marketing related. Its the fact that LP knows how to cater to their target audience and give what is in demand AND that their target market (still) feels a connection to the band. LP go out of their way to connect with fans online, at shows, through charities and donating items to those in need. Its all about PR
Same thing with Simple Plan. Yes, they write bad songs and act like they are still 14 years old, but thats just it!!! The 14 year olds buying this CD can relate to the crap Simple Plan think about. So long as any band is in tune with what the majority of its target market (ideal demographic) and changes accordingly with the times, they will continue to be successful. Its the bands that say "**** the fans, we do it for ourselves and only ourselves" that drop off.
Sorry for the long post.